SMS Consent & Messaging Disclosure
Everything you need to know about how Call4Close sends text messages on behalf of real estate agents — who sends them, why, when, and how to stop them.
What Is Call4Close?
Call4Close is a missed-call capture and response platform built exclusively for licensed real estate professionals. When a home buyer, seller, or renter calls a realtor's forwarded number and the call is not answered, Call4Close automatically sends a text message reply on behalf of the agent to acknowledge the call and begin qualifying the inquiry.
Who Operates This SMS Program?
How Consent Is Obtained
Call-Initiated Implied Consent Model
Call4Close operates under a call-initiated consent model. Consent is established through the following sequence:
- A licensed real estate agent registers with Call4Close and configures a forwarded number for their business.
- The agent is required at onboarding to disclose on their business materials — website, business cards, and voicemail greeting — that callers may receive a text message response to their call.
- A member of the public (Customer) voluntarily calls the agent's number. The Customer is the initiating party.
- The call is not answered. The Platform detects the missed call event.
- The Platform sends a single initial SMS to the number the Customer used to place the call — a direct response to their own inquiry, on behalf of the agent.
- The act of placing an outbound call to a Call4Close-enabled number, combined with the agent's advance disclosure, constitutes the Customer's consent to receive a direct response.
FCC 1:1 Consent Compliance (Effective Jan 27, 2025)
The FCC's updated rules require consent given specifically to the entity contacting the consumer. In the Call4Close model, the Customer calls the agent's number — a specific business — and the responding message is sent by that same business via its platform operator. The consent is inherently 1:1 by design.
Web Opt-In — Agent/Realtor Sign-Up
When an agent registers via the website, the sign-up form includes an unchecked SMS opt-in checkbox with the following disclosure:
Step-by-Step Message Flow
Sample Messages
Example A — Standard Missed-Call Conversation
Example B — Customer Opts Out
Example C — Customer Requests Help
Message Frequency
| Trigger | Messages Sent | Recipient |
|---|---|---|
| Customer places a missed call | 1 initial message | Customer |
| Customer replies to initial message | 1–4 qualifying follow-ups | Customer |
| Lead qualification complete | 1 confirmation / thank-you | Customer |
| Missed call event occurs | 1 alert notification | Agent / User |
Message & Data Rates
How to Stop Messages (Opt-Out)
How to Opt Out
Reply STOP to any message. You will receive one final confirmation:
What Happens After Opt-Out
- Your number is immediately added to the Platform's suppression list
- No further messages will be sent — including missed-call responses
- Your opt-out status persists across all agents using Call4Close
- The agent is notified that messaging has been opted out for your number
How to Re-Subscribe
Reply START, YES, or UNSTOP to the same number. Your opt-in will be restored immediately.
How to Get Help
Reply HELP to any message to receive an automated response with contact details.
All Recognized Keywords
Opt-Out Keywords
Help Keywords
Re-Subscribe Keywords
SMS Opt-In Data — No Third-Party Sharing
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign.
We may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
In practice: your phone number is never sold to a data broker, marketing company, or lead aggregator. Your opt-in/out status and SMS conversation content are never sold or licensed to third parties.
Legal Compliance Framework
| Law / Regulation | Relevance | How We Comply |
|---|---|---|
| TCPA Telephone Consumer Protection Act | Governs consent for automated messaging | Call-initiated consent; mandatory opt-out at system level; no cold outreach |
| A2P 10DLC Application-to-Person Messaging | Carrier registration for business SMS | Registered brand and campaign with TCR; compliant message samples |
| FCC 1:1 Consent Rule Effective January 27, 2025 | Consent must be 1:1 to specific business | Customer calls specific agent's number; response sent by that agent's operator. Inherently 1:1. |
| RESPA | Prohibits referral fees in settlement services | Technology platform only; no referral fees paid or received; leads not sold to third parties |
| CCPA / CPRA California Consumer Privacy Act | Rights of California residents | Opt-out link in footer; data deletion rights honored on request |
| State Laws FL, OK, WA (stricter than TCPA) | Stricter state consent requirements | Agents in strict-consent states are contractually required to ensure additional compliance |
Agent Disclosure Obligations
All registered agents are contractually required to:
- Display a disclosure on their website: "By calling this number, you may receive a text message response on my behalf."
- Include a disclosure in their voicemail greeting: "Please note: you may receive a text message response to this call."
- Include a disclosure on business cards and printed materials that list the forwarded number.
- Never override, circumvent, or disable the Platform's opt-out mechanism.
- Never use the Platform for cold outreach, bulk messaging, or any purpose beyond inbound inquiry response.
- Maintain a valid active real estate license in all states of operation.